After launching the Emotional Care Chat for Young People and Adolescents and seeing the large number of conversations attended to, the opportunity arose to carry out a campaign in collaboration with the Pompeu Fabra i Meta University.
With the help of the vice-dean for social innovation at Pompeu Fabra University, Ana Freire, and with the support and involvement of Meta, a campaign was launched that brought the service closer to young users of social networks who were sensitive to needing it.