Chat Open feel

The service I open Feel is part of the communication campaign #ÉsMotiuSuficient of the Department of Social Rights in coordination with the Department of Health of the Generalitat de Catalunya. This action aims to prevent and detect early the most frequent mental disorders among young Catalans. In the same way, the campaign wants to offer tools that help teenagers and young people to promote their emotional well-being while preventing suicidal thoughts and behaviors.

The chat is a free, immediate and completely confidential service aimed at young people aged 14 to 29. It aims to detect and prevent some of the problems of most common mental health issues among young people in Catalonia, such as the eating disorders, depression and suicidal ideation and behaviour.

The potential users of the chat I open Feel are detected at social networks through an algorithm developed by the Pompeu Fabra University – Barcelona School of Management (UPF-BSM), which makes it possible to extract demographic and behavioral profiles of young people likely to suffer from or develop depression, eating disorders or suicidal behaviour. These contents and behaviors - anonymously - have been assessed by mental health professionals and can thus detect users at risk based on age, gender or the content they publish or comment on. The #ÉsMotiuSuficient campaign targets these profiles with sponsored messages to recommend a specialized service that can serve them.

However, the chat I open Feel wants to provide a safe, confidential and non-prejudiced space for any young person who needs to share their discomfort or concerns. If appropriate, the person served may receive recommendations for nearby and accessible social or health resources specific to their situation.